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Paws for thought

We’re living in an ‘Information Age’ which makes achieving cut through for communications campaigns challenging. But every now and then I come across a campaign that really does stand head and shoulders above the rest. This week, it was the IFAW’s appeal for koala mittens that caught my attention.

Koala wearing mittens to protect its burnt paws. Credit: IFAW

Koala wearing mittens to protect its burnt paws. Credit: IFAW

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